Drivers Affecting Bitcoin Adoption as a Payment Mechanism in the Tourism Industry
نویسندگان
چکیده
While travelers' desire to visit the world's most remote places has grown, inefficiency of global payments indicates a significant barrier tourism growth. As an emerging, decentralized, and borderless digital innovation, Bitcoin technology seems have ability serve as payment alternative address such fundamental inefficiencies. On other hand, bitcoin adoption can only happen when tourists business owners choose operate simultaneously. The study developed novel Collaborative Network Tourism model examine factors. Then fuzzy DEMATEL method was applied factors influencing domain, identified based on extensive literature review, in-depth interviews, international Delphi process. offered for heterogeneous collaborative network (BCN TCN), revealing that Perceived Usefulness is criterion prominent variable in Adoption. Technological Complexity, Government Regulatory, Awareness are give highest impacts. Also, Bitcoin's Complexity factor adoption. findings might assist businesses adopting new market expansion strategy benefiting from technological spillover, while government officials explore supporting legislation.
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ژورنال
عنوان ژورنال: Iranian journal of finance
سال: 2022
ISSN: ['2676-6337', '2676-6345']
DOI: https://doi.org/10.30699/ijf.2022.313006.1285